Saturday, May 23, 2009


Today’s entertainment industry has become strategically deployed to affect a new state of mind within the youth of the African Diaspora. My continued contact with young people both online and in person confirms this global tragedy.


I have been speaking about this problem for years but it took my friend REJE SHOWERS to give it a name, “NIGGERDOM”

Niggerdom is a state of mind programmed into our youth worldwide that gives them unapprised information on behavior, ethics, morals and daily choices. This is not a haphazard condition but a strategically planned and orchestrated scheme to continue the status quo and keep wealth, power and land ownership out of the hands of people of color.

The basic entertainment premise is, instead of making a product so skillfully and honestly that people want to run out and acquire it, you now promote & market a product to make people yearn for it. The art form presented to the masses has become non emotional, lyrically laden with sexual, criminal, low moral, gender bias, fantasy concepts. Today’s young adults and children covet sex without love, big cars, flashy jewelry and perceived power through violence. Money has become their religious conviction.

Historically this particular mentality was originally cultivated when European royalty devised the strategy of non-white people being sub intelligent to white Europeans. This was made common place AFTER the discovery of gold, spices, hardwood, higher mathematics, astrology, medicine, surgery and information storage was presented to Europe from the European merchants travels to other non-white continents and cities. This creative idea held that non-white people were not entitled to land, wealth, independent thought, religion or freedom that was not ISSUED by a white European.
As generations passed this concept morphed into a worldwide plan that justified the slave trade, the taking of countries, and the creation of “townships”, concentration camps and detainment centers. As far fetched as it may seem this same strategically made plan has changed into a contemporary methodology using entertainment and mass media as its ultimate tools of delivery.


This strategic conditioning has created a few new common terms and phrases that are having a significant impact on the collective Diaspora’s psyche.

HATERS - A term unheard of just 5 years ago, but today it is used to describe a litany of individuals, organizations and political parties who’s viewpoints are different than the user of the word. A HATER is someone who openly criticizes, purposefully attempts to sabotage, or who indulges in any number of other activities/behaviors aimed at someone they consider doing better than them. Instead of developing answers to the problems that arise everyday, people are now saying that others are “hating” on them and developing a false sense of security by using the term. Hating, the result of being a hater, is not exactly jealousy. The hater doesn’t really want to be the person he or she hates, rather the hater wants to knock some one else down a notch. NIGGERDOM

When you make your mark, you will always attract some haters...
That's why you have to be careful with whom you share your blessings and your dreams, because some folk can't handle seeing you blessed...
It's dangerous to be like somebody else... If God wanted you to be like somebody else, He would have given you what He gave them! Right?
You never know what people have gone through to get what they have..

Black, Asian, Hindi __________ is not as good as White ___________

(Add any of the following words in to the blank spaces.)
Grocery Stores
Television shows
Hip Hop
Rock and Roll
This is an example of NIGGERDOM at work at its basic level, using the ability to transfer negative concepts between the races just to create negative feelings about one.

HERD MENTALITY - One of the greatest NIGGERDOM tools in existence. People of color unknowingly call themselves individuals while constantly following the buying, dressing, eating and entertainment habits of millions of others. The Hip Hop generation manufactures a new look in dress and personal preferences, now every child, tween, teen and young adult has a NEED to follow the latest trend as quickly as they can afford it, regardless to their basis needs for health and education. If a new line of black sneakers with pink polka dots is introduced to the main stream media audience, every one of the aforementioned groups wants to wear them immediately. This immediately opens up the concept that “Your sneakers are not REAL because they are not the name brand advertised or you didn’t buy them from the exclusive “right” store”.


This system of degradation and self hate has been fueled by the capability of major labels, television, movie houses, mass distribution and the press to PRIMARILY market and release negative projects.

There are too many decision makers that see the world through their own pair of wealth orientated glasses. Recently Queen Latifah has become disgusted with the lack of positive roles for people of color within the industry. As new as this may seem this is only the most recent cry for freedom from a person of color concerning this historically blatant strategic system. There have always been alternatives to this system, but until recently has there been the means to affect these alternatives worldwide.

The answer to NIGGERDOM is to own, control and operate the entire ability to make entertainment and educational material, distribute the materials and communicate directly with the recipients of the materials. This means developing independently owned schools, studios, online and offline distribution centers, and banks to assist in financing the deployment of positive materials to the billions of people of color worldwide. This is not just an American problem, British problem, Hindi problem, Asian problem, Caribbean problem or African problem. NIGGERDOM is a universal problem that must be destroyed before it totally destroys our ability to change it.

I humbly suggest that YOU take the first step with me. Make something that positively portrays you, your family, your village, your town, your city or your religion. Join like minded people online and offline, start sharing your project and positive ideas. Instantly stop using the terms and thoughts being programmed into your home, computer, car and cellphone and look at people around you as equals.

It only takes a few collective people to make a change.

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