DON'T BELIEVE THE HYPE

If you think that you can go to a conference, play a song or perform and someone will give you a deal. HELLO you are almost a complete fool. Most NEW conferences are about separating you from as much of your money as possible and this happens by selling you dreams. These NEW conferences are long on conference performance slots, nightclub showcases, and DJ panels and short on education and real business networking. Just tell me what artist ever "BLEW UP" from having a DJ, an A&R rep or a record promotion person listen to them? This industry takes work and you must be prepared to do the work.

Conferences should be about business, the conference speakers have their agenda, normally wanting to sell their services, and the attendees have their agenda, making the best presentation possible to get someone's attention.

If you read correctly you will see I said PRESENTATION. Here are a few of things you should have ready.

1. Your music on either a PRESSED cd or on a jump drive (mp3). Hand written, computer made cd's from Staples or Office Max are not PRESSED.

2. Information ON the cd or jump drive, most people have to take your cd OUT of the case to hear it, but a few will tell you it's great and never open the case. You need your name, title of song, time (length of song), phone number, mailing address and email just in case someone wants to get in touch with you.

3. Business card with company or artist name and contact information. Try not to have your girlfriend or boyfriends phone number as your contact because you know you two are going to fight and talk smack about each other. This is not good for a professional to hear if they are trying to contact you.

4. Additionally you can have a one sheet. This is a single sheet of paper with information on where you are being played, what you are doing for promotion, the UPC code of the song so a store can add you to their computer database. Contact information on you or your company plus a photo of the cd insert completes it.

5. Try NOT to have a bunch of promotional mess, stuff like postcards, flyers, posters, and mini pictures of half naked women. This stuff looks good in the street and most professionals will just throw it into the garbage, leave it on a table or drop it on the floor.

Be prepared for business and still be able to have a great time at the social events